Cookie Policy
Last Updated: November 4, 2025
This Cookie Policy explains how Active Theory, Inc. (“we”, “us”, and “our”) uses cookies and similar technologies like local storage on our website, bitgym.com (the “Service”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies and similar technologies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Local storage is a similar technology that allows data to be stored in your browser without an expiration date. We use the term “cookies” in this policy to refer to both cookies and similar technologies.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Service to operate, and we refer to these as “essential” or “strictly necessary” cookies.
Other cookies enable us to track and analyze the effectiveness of our marketing campaigns and improve the user experience on our Service. We refer to these as “analytics” or “performance” cookies.
Specifically, we use cookies for the following purposes:
- Analytics and Performance: We use local storage to remember marketing campaign information (e.g., UTM parameters from a Google Ad). This information is sent to our analytics provider, Plausible, to help us understand how users arrive at our site and to analyze website traffic.
- Advertising: We use this same information to notify advertising platforms like Google when a user completes a key action, such as a checkout. This helps us measure the performance of our advertising campaigns. This does not involve placing a third-party tracking pixel on our site.
Your Rights and How to Control Cookies
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences through the consent banner that appears when you first visit our website.
You can also manage your preferences at any time by clicking the “Cookie Settings” link in the footer of our website.
If you choose to reject non-essential cookies, you may still use our website, though your access to some functionality may be restricted.
- For users in the European Economic Area (EEA): We will not set any non-essential cookies on your device without your explicit “Accept” consent.
- For users in California: You have the right to opt-out of the “sharing” of your personal information for cross-context behavioral advertising. You can exercise this right by declining cookies in our consent manager or by clicking the “Do Not Sell or Share My Personal Information” link.
Third-Party Services
Our Service uses the following third-party services which are involved in our use of cookies:
- Plausible Analytics: To analyze website traffic.
- Google Ads: To measure advertising conversion.
We also use Chargebee for our checkout process. When you are redirected to our checkout page, their cookie policy may apply. We advise you to review the policies of any third-party sites you visit.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page.
If you have any questions about our use of cookies, you can contact us at:
Active Theory Inc
440 N BARRANCA AVE #3195
COVINA, CA 91723